As we approach the start of a new year, it’s customary to reflect on the past twelve months and give thanks for many things in our lives, and for all that we’ve achieved, both personally and professionally. Below are some of WFA’s highlights.

WFA continues to expand our client base, reaching $350MM in assets under management. This is a huge accomplishment for the firm, and a testament to the quality of service WFA has provided clients over the past 37+ years.  

2023 brought many changes to WFA’s staff. After 8 years with the firm, Nhi Duong left WFA to purchase a business with her husband. The firm welcomed UW graduate Ryan Komas in July as well as experienced CFP® Mike Tyler in October. Jake was promoted to Senior Tax Advisor in September and recently passed his FINRA investment advisor exam. To learn more about each of these, visit WFA’s Happenings webpage.

We celebrated personal moments with our staff: Julie welcomed another grandchild, Wendy’s son, Jake, graduated college, and Nick’s daughter, Nina, is engaged to be married in 2024.  

2023 was the year of the webinar!  We’ve expanded the firm’s commitment to client education with the introduction of monthly public, live webinars. Webinar topics included income tax strategies, FAFSA and education planning, life and disability insurance, estate planning, cybersecurity, health insurance options, and long-term care options. We thank all of our guest speakers for their time and knowledge and look forward to introducing more concepts and experts to our clients throughout 2024.  

Live webinars are typically during the lunch hour on the third Wednesday of every month. Registration links are sent via a mass alert email and can be found on our website and LinkedIn page. If you miss one or want to share, visit and subscribe to WFA’s YouTube channel.

Charles Schwab’s purchase of TD Ameritrade was completed in the second half of 2023. The acquisition led to advancements in Schwab’s technology and security features as well as changes to Schwab’s customer service policies and procedures. While most of the enhancements and changes have been positive, there have been some hiccups. We have been sure to provide feedback to Schwab and are grateful for their response as we strive to put clients’ needs and convenience first.

Looking ahead to 2024, we have a few exciting projects in the works. We expect to increase the size of our staff. In addition, certain staff are expecting to receive their industry credentials. We will be sure to announce new hires and designations as they occur. A second conference room will be constructed to offer additional private space for clients to meet and talk with staff members.

We will continue our commitment to client security by encouraging clients to identify Trusted Contacts and provide a picture ID. We will also lean on technology, both internal as well as through Schwab, to improve efficiency and security in our processes.